Monster Jam Guinness Book of World Records 10K Stunt

Monster Jam is famous for big stunts. We had to match that energy with a big toy stunt.

The goal was to create a cultural moment with wide reach and high engagement. We built a 45-foot tall ramp and assembled 10,005 toy trucks in a mosaic of the Monster Jam logo to achieve a Guinness World Record.

To get fans involved, we created a sweepstakes where the toy truck that landed closet to the bullseye would win $10,000 and a prize pack for one lucky participant. Through strong social media support, we had over 360,000 sweepstakes submissions.

Social videos from the event went viral. Monster Jam’s TikTok post garnered 29.5M views, one of the top 5 most watched videos on their channel, and the YouTube Short hit 21M views.

Toybook.com coverage